Monday, November 20, 2023

The Madrid Protocol: Filing International Trademarks Is Realistic

By Lauren Salatto-Rosenay
Lauren Salatto-Rosenay graduated from Albany Law School in July of 2023 (summa cum laude), completing law school in an accelerated two-year academic track. She received her undergraduate degree from Quinnipiac University (summa cum laude) in 2020 with degrees in Theater and Media Studies.
While at Albany Law School, Lauren was an editor for the Albany Law Review.
Prior to law school, Lauren worked as the Company Manager for the Legacy Theatre in Branford, CT. All her life, she has enjoyed being involved in theater productions, whether as a performer, stage manager, director, set designer, playwright, working on the administrative side, or as a theater critic with the CT Critics Circle. Most recently, Lauren co-wrote and co-directed “Joan Joyce! The Musical,” a musical about the greatest female athlete in history. It premiered at the Legacy Theatre in 2021, and just had another great run at the Seven Angels Theatre in Waterbury, CT in October of 2023.
Lauren also just completed a summer associate position with Reitler, Kailas & Rosenblatt LLP in NYC, working in their entertainment law department. Lauren is pursuing a career in entertainment law. 



As companies and markets globalize, it is beneficial to trademark and business owners to learn how they can easily and realistically extend protection for their trademarks in various foreign nations. This paper explains how the Madrid Protocol (the “Protocol”), an international trademark registration treaty, can be utilized by United States trademark owners to extend protection of their marks to other member countries of the Protocol. This paper breaks down the process, costs and benefits of filing international trademarks through the Madrid Protocol. Additionally, this paper considers how foreign applicants can seek to extend protection of their trademarks within the United States through the Protocol under §66 of the Lanham Act.

The Protocol creates a centralized filing system that streamlines the process of applying for trademark protection in multiple countries. Now, the international application can be filed in one language, one currency and with one fee. While still growing, the Protocol currently has 114 members and covers 130 countries.
____________________________
To read the paper, open HERE.